Articles About Books And Publishing

Email Marketing Is Not Dead: Top 10 Reasons To Publish An Ezine

Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy, accessible, inexpensive, instant, and interactive

Here are ten reasons to publish an ezine:

1. Gain name and fame; become widely known as an expert in your field to people you might not ever see or meet. You establish yourself as a thought leader and demonstrate your expertise in a way you could never do on a website or brochure.

2. Cultivate a relationship with your readers; establish trust and credibility. Your ezine is an opportunity to teach, to share interesting information, and to share your philosophy and real life experiences. Readers get to know you. Show them what you know, and also that you care. (There is that old adage that says 'people don't care how much you know, until they know how much you care!')

3. Create quality content for your website. When you post your ezines on your website, you increase the chance of search engines picking up your site because you have more pages and more content.

4. Stay in touch with past, present and potential clients. You never know when, where or why a person will contact you for services, so you need to stay in touch, and make it easy for them to contact you. Some say people need to hear from you 5-7 times before they are ready to hire or buy.

5. Give people up-to-date information on programs, services and products you have created that can help them. How else will they know what you have to offer?

6. Create alliances and affiliations with other ezine publishers, programs and service providers that interest your readers. They will love you when you offer solutions from other sources that you don't provide yourself. You become a go-to resource for many of their needs. You can also earn passive income through affiliate programs.

7. Reinforce your branding. Your services may be great, but every business needs a look, a logo, colors, a name, a tag-line quote-things that sum up in one glance the essence or feel of who you are and what your business stands for. Your ezine is one more opportunity to put forth your brand.

8. Expand and grow your database: Ezines can be forwarded to a reader's friends and associates. Your list of subscribers can grow with people you might never come in contact with. You can reach a global audience instead of your local area.

9. Create a two-way dialogue with your readers: Ask your readers questions, survey them about topics, ask for their opinions and feedback. Your ezine can help you keep your finger on the pulse of your ideal clients; you can use their feedback to create more ezine content, or other products such as telecourses and e-books. And this in itself sustains the idea that you are really interested in them and in providing the kinds of services that are important to them: you care.

10. Bottom-line: sales. You turn prospects into clients. Your ezine can be a magnet to your website, to your products, to your services. People are more likely to buy from you when they feel they know you. Ezines are particularly effective for selling services where there may be a long sales cycle and where the relationship is important.

For more leading edge ezine tips go to http://www.coachezines.com . You can also subscribe to Newsletter Nuggets at http://www.newsletternuggets.com . Get Patsi's Secrets of Successful Ezines 7-Step Mini-Course to learn what you need to know to publish a successful ezine. http://snipurl.com/Ezine_MiniCourse Patsi Krakoff, Psy. D. is a writer and Internet Marketing expert with over 7 years experience marketing online and founder of Customized Newsletter Services.

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Business Magazines Inform, Englighten And Empower Businessmen
Are you someone who get stuck at the airport waiting for connecting flights. If so you have probably browsed through waiting room magazines (http://www.magmall.com/page-waitingroom.htm). Maybe you were searching for articles about current events, to gain new knowledge, or for the simple pleasure of reading. Quite often these magazines are filled with information on the latest celebrity gossip, if this doesn't interest you pick up a business magazine the next time you are stuck at the airport.

WebWorks.com to Unveil Publish To Wiki Functionality at RoundUp Users Conference
Leading Publishing Platform Software Developer Automates Publication of Content to Popular Wiki Formats.

Alzheimer's Books For Moral and Medical Support
If you're a reader, Alzheimer's books are an easy way to educate yourself about your loved one's disease. There are literally hundreds of Alzheimer's books flooding the market today, everything from highly personal accounts of people suffering from the disease to the ubiquitous Alzheimer's for Dummies.

Prostate Cancer Patients Find Hope with Natural Remedy PC Hope, Books Indicate
Research has shown and doctors are writing that for men with prostate cancer, Nutrition 2000s PC Hope is associated with significant improvements in quality of life, reductions in patients pain rating, and a decline in PSA levels for prostate cancer patients without the major side effects of traditional treatment.

SonicRecruit and AberdeenGroup Join Forces to Publish Important Talent Acquisition Study
New research provides employers with key insights into talent acquisition best practices

An Entertainment with Magazines
Have you ever found an online magazine shop? Well there are some online magazine shops in other countries, but how about here in the Philippines? Have you ever found an online magazine shop here in the Philippines? It may sound farfetched but there is an online magazine shop here in the Philippines, and that magazine shop can provide you almost all the Philippine Magazine in the country. And that is the M-Express online Philippine Magazine shop. M-EXPRESS is the first ever door-to-door magazine delivery service in the country. It is the convenient way to order some Philippine Magazine anytime and anywhere you are in the Philippines. M-EXPRESS can provide customers with a wide array of Philippine Magazine such as Art Philippine Magazine,...

From Idea To Published Book ... How To Self-publish The Easy Way!
I've been involved in publishing for over a decade now as an author, editor, and project manager; however, it wasn't until just a few years ago that I decided to move into self-publishing. Indeed, my first few projects involved consulting for others and, now, I am involved in my own, personal projects.

Premier Assistive Technology Announces the New Video Books for the 21st Century
Premier VideoCast Studio is a breakthrough in assistive technology. It is the first technology on the market that creates a Video Podcast of electronic books and documents. These video files can be loaded onto portable media devices, allowing individuals for the first time to see their books on video and take it with them wherever they go.

You Can Publish Your Passion, Free
All by themselves every Tom, Dick and Harry can now publish their creations for free (or with very little cost)!

Audio Books Benefit Care Home Residents
Audio books stimulate the imagination. When people watch a movie, their brain doesn?t have to work to envision the scene. An audio book, on the other hand, forces a listener to create their own visual picture of the characters, and the setting as it is described or inferred through narration. In a room of thirty people, you will find thirty different mental images conceived from the same spoken words. The creativity required provides necessary exercise for aging brains.

Mobile Applications Developer CellBook Launch Books On World's Most Popular Device - The Mobile Phone
CellBook a South African based mobile applications developer developed technology enabling Book Publishers to publish books and monetize there content on mobile phone handsets.

5 Million Children's Books Now on Grocery Shelves from Cheerios(R) Spoonfuls of Stories(R): National Children's Book Week is Nov. 12 - 18,
For the sixth year in a row, Cheerios(R) is putting FIVE MILLION great children's books free inside boxes of Cheerios cereal, as part of its sixth annual Cheerios(R) Spoonfuls of Stories(R) program, kicking off during National Children's Book Week, November 12 to 18, 2007.

How To Write and Publish A Successful Ezine Article
The ezine article is of major importance to the world of Internet marketing. It is a great way of list owners to provide great content for free to there subscribers and an excellent my for internet marketers to get there name out there and get some exposure for there websites, free.

Seidel Advertising Partners with Independent Book Store to Spread the Joy of Reading
Seidel Advertising, a retail advertising agency and Green Apple Books, San Francisco's favorite bookstore for over 40 years, have partnered together with Chronicle Books to donate books to all third-grade students in the San Francisco Unified School District