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B2B Lead Generation Website for Financial Advertisers and Direct Marketers Launched by Business Financial Publishing : Investor Research Center Prov

WASHINGTON (Business Wire EON) June 11, 2008 -- The Investor Research Center is designed to provide highly qualified financial leads to list brokers, list managers, financial publishers, investment newsletters, financial advisors and discount brokers. The B2B lead generation website also provides financial advertisers with an active audience of individual investors.

Business Financial Publishing generates both dedicated and shared financial leads for partners at InvestorResearchCenter.com by driving a high volume of traffic to the site via carefully managed multi-channel online advertising campaigns. Prospects opt in to partner offers at co-branded partner landing pages hosted at the lead generation website by providing an email address and postal address. Leads are collected and passed along to partners on a daily basis.

"Dedicated leads are more qualified than shared leads because a prospect has had to select a partner offer among the many high quality offers available at the site. From that point forward the partner owns the experience. Not only is the offer presented exclusively, but the partner owns the landing page experience, the email that fulfills the report request, and the content in the report," said David Smith, Vice President of Advertising at Business Financial Publishing.

According to Smith, Business Financial Publishing can bring a lot to the table for its advertising partners. "We can leverage our extensive lead generation expertise and provide the infrastructure necessary to generate a daily stream of qualified financial leads at an extremely cost effective price," said Smith.

He continued, "Lead generation, particularly dedicated lead generation, is a great way to market to the right prospects. The leads that we generate for partners are pre-qualified because they have taken an action. More importantly, they have been engaged by the partners' offer and content. An additional benefit is that cost-per-lead (CPL) advertising allows the advertiser to lock-in a pre-determined, flat fee for each qualified lead, taking much of the uncertainty out of the equation."

By featuring a diverse range of free research reports covering such topics as alternative energy investing, China stocks, small cap stocks, growth stocks, value stocks, foreign exchange (forex), investor education, and mutual fund investing, InvestorResearchCenter.com has broad appeal to the highly desirable individual investor demographic. Visitors to the site include long-term stock and mutual fund investors, stock and fund traders, currency traders, and persons in search of both complimentary and paid investment advice.

Contributors to the site include some of the most prominent names in the financial content world, including Growth Report, Rising Star Stocks, Top Stock Insights, NewsletterAdvisors.com, and 4xAdviser.com.

Reports available at launch include Alternative Energy Investing 2008: Top 5 Stocks Set for Profits, 2 Breakout Gold Buys for 2008, Top 5 Chinese Stocks for 2008, and 7 Powerful Strategies for Forex Profits to name but a few.

More information on InvestorResearchCenter.com can be obtained at http://www.InvestorResearchCenter.com

About Business Financial Publishing

Business Financial Publishing offers a diverse range of opportunities for advertisers seeking access to self-directed individual investors. Its client list is a who's who of financial content, publishing and service companies, including top notch direct response advertisers such as Dow Jones, Agora Publishing, and Phillips Investment Resources. Business Financial Publishing's websites are visited by hundreds of thousands of individual investors each month, creating thousands of registrants for their products and for those of their advertising partners.

For more information on Business Financial Publishing, visit http://www.bfpublishing.com.

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