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NewspaperDirect Adopts ACAP for its Digital Publishing Networks

Göteborg, Sweden (PRWEB) June 4, 2008 -- (61st World Newspaper Congress) NewspaperDirect Inc. (http://www.newspaperdirect.com/) announced that it is adopting the Automated Content Access Protocol (http://www.the-acap.org/) (ACAP) for its digital publication networks, providing its publishing partners with more protection over their content.

ACAP is a non-proprietary, global permissions tool that puts content owners in control of their online content. It is backed by the World Association of Newspapers, the European Publishers Council, and the International Publishers Association and developed by publishers in collaboration with search engine vendors, and is anticipated to "revolutionize the creation, dissemination, use, and protection of copyright-protected content on the worldwide web" (1).

ACAP expands on the aging Robots Exclusion Protocol, introducing indexing instructions with a significantly higher level of precision and granularity. This allows publishers to assign permissions and restrictions to individual sections of web pages, giving them more control of how their content is viewed and used.

Francisco Pinto Balsemao, Chairman and CEO of Impresa (a NewspaperDirect publishing partner) and former Prime Minister of Portugal, joins many prominent publishers in support of ACAP: "The future of the newspaper and magazine industry is more secure now thanks to ACAP. We can be sure that our content will be viewed and distributed according to our own terms and conditions. As a business we now feel that any investment and innovation in the field of digital publishing will be fairly rewarded. I am convinced that ACAP will very quickly become a universal standard and will benefit every player in the digital publishing world." (2)

Newspapers have been struggling in recent years as they transition from print to digital, fight copyright infringement battles with search engines, and compete with free news sources. With ACAP, publishers can feel more secure that their content will be viewed and distributed according to their own terms and conditions, enabling them to focus on innovating to better monetize their online publications.

"ACAP puts the control of content back into the hands of publishers where it belongs," said Alex Kroogman, CEO of NewspaperDirect. "By implementing this proposed standard, we enable our publishing partners to expressly state permissions of access so that they can now offer free and paid content within the same publication, giving them more opportunities to increase readership and monetize their high value assets."

About NewspaperDirect Inc.

Founded in 1999 and based in Vancouver, Canada, NewspaperDirect Inc. (www.newspaperdirect.com) is the world leader in multi-channel newspaper and magazine content distribution and monetization.

PressDisplay.com (http://blog.pressdisplay.com/2007/07/16/pressdisplay-video-demo-is-finally-here/) from NewspaperDirect is the world's largest online newspaper kiosk, providing instant access to hundreds of newspapers and magazines from around the world. Users can read full-content publications online, download titles for offline viewing, instantly translate articles into 12 different languages, listen to publications on their computers or mobile phones, and enjoy reading hundreds of publications that have been optimized for smart mobile phones, BlackBerry devices, iPhone, and iPod Touch. NewspaperDirect has also adapted PressDisplay.com for the library, corporate, airline, hotel and OEM markets.

NewspaperDirect's SmartEdition (http://blog.pressdisplay.com/about-smartedition/) e-paper solution, powered by PressDisplay technology, fits every publisher's needs with zero investment and zero operational cost. With SmartEdition, a publisher's subscribers benefit from anywhere/anytime access to current and back issues of their publications, while enjoying premium digital features such as voice, translation, article sharing through email or their blogs, social network integration, picture galleries, advanced search and media monitoring. NewspaperDirect provides full hosting, payment acceptance, customer service management and full technical support.

NewspaperDirect operates premium sites for local, national and international newspapers and magazines around the world, including: The Washington Post, New York Post, Boston Herald, The Jerusalem Post, Bangkok Post, The Australian, The Daily Telegraph, The Times, Daily Mail, Le Figaro, The Hollywood Reporter, Newspapers & Technology, and all 11 CanWest publications, including National Post.

NewspaperDirect also offers hundreds of newspaper and magazine titles through a global network of more than 1,200 print locations in 105 countries, delivering them to hotels, libraries, cruise ships, yachts, corporate and government offices, retail outlets and home subscribers.

PressDisplay.com and SmartEdition are trademarks or registered trademarks of NewspaperDirect Inc. All other trademarks and registered trademarks belong to their respective owners.

(1) ACAP.org

(2) http://www.the-acap.org/endorsements.php

Media contact:

Tim Cox

tim @ zingpr.com

+1-650-369-7784

###

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