Articles About Books And Publishing

Couture Book Turns to Terralever for Taking Its High-end Custom Photo Books to New Level: Interactive Marketing Agency Creates Technology Behi

TEMPE, Ariz. (Business Wire EON) November 5, 2007 -- "We chose to work with Terralever in the development of the site because of their demonstrated creativity and ability to make the complex technology work," said Rodrigo Coelho, co-founder of Couture Book. "Chris and his team have an incredible depth of knowledge and proven ability, and so we knew we had the right partner to launch Couture Book."

The Couture Book application allows people to configure photo books online in an easy-to-use way. Users can select from a wide variety of options, including style of book, book covers, image borders, image sizes, and a host of other options down to the type of paper detail.

"Knowing who the audience for Couture Book is, we took extra care with building usability into the technology," said Chris Johnson, Founder and Managing Partner for Terralever. "These users have discriminating tastes, demand easy-to-use tools, and value choice, so our approach was to make creating personal photo books with infinite options a simple process."

The application development technology created by Terralever powers the site's photo book selection process, and takes the final order and readies it for the printer. The backend technology allows for books to accurately and instantly be sent to Couture Book's partnering printer for finishing exactly as the user specified. Users also get a complimentary instant digital flipbook that they can share with friends and family upon completion of their order.

This new launch follows another successful collaboration between the founders of Couture Book and Terralever where the interactive marketing agency developed CMYK books, a photo book production service for professional photographers, for founders Coelho and Phyllis Lane.

About Couture Book

Couture Book features top-quality digital printing coupled with old-world binding techniques and innovative, fashion-influenced designs. For more, visit www.couturebook.com

About Terralever

Terralever is an award-winning interactive marketing and technology services firm that delivers a wide range of integrated, strategic, online marketing solutions for growing mid-size to Fortune 2000 companies. Headquartered in Tempe, Ariz., with offices in Tucson, the firm specializes in online marketing strategy, website design and development, rich internet applications, search engine optimization and email marketing. Since its launch in 2002, Terralever's unique ability to combine marketing and creative know-how with rich, interactive technology that directly aligns with clients' business objectives has fueled the company's rapid growth. The company's diverse team of industry experts helps local and global brands develop strong connections with their customers, creating technology that helps customers get closer to their audiences. For more, visit www.terralever.com.

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