Articles About Books And Publishing

Ten Ways To Use Video To Sell More Books

When it comes to convincing a reader to buy, sometimes there's nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn't know they had). Video as a means to promote a book is a great sales pitch, but only if it's done right. What do I mean by "done right"?

With all the talk today about using video to promote your book, it's easy to get caught up in a YouTube-driven world. It's a great idea certainly but there's one catch: you've got to make your viewer feel something. An example of this is a recent video posted to Yahoo videos (it also landed on YouTube) about a contestant (Paul Potts) on Britain's Got Talent. While not an author (yet) the video shows us clearly what we mean by emotion. Don't believe me? Take a look for yourself.

http://www.youtube.com/watch?v=exyJ2CSfrHo The video became so popular (almost overnight) that within a few days it made it to the U.S. and into the hands of millions of viewers. Why? Well, let's think about this. If you've ever watched an episode of American Idol or a version of the program you know that the most favored contestants are the underdogs, the ones who just show up and blow the judges away. That's the biggest emotional hot button on any of these types of shows and that's why the Paul Potts video made such an impact online. Of course he had talent, but talent in the absence of a true underdog factor wouldn't have made this video as successful as it was.

In fact, not only that but every major media outlet is clamoring for an interview with Paul. He's become a sensation. The video gave him exposure to people globally and it tapped into an emotion - but more than that, it tapped into the right emotion. That is key. If the Paul Potts video had been scary, or disturbing, or flat out boring, who would have cared? So if you're considering doing a book video for your own tome, don't sell yourself short by just "telling the story," do it in such a way that grabs your reader, engages them and hits them right in their emotional hot buttons. Know the triggers your audience responds to and incorporate that into your video.

Check out this video that MonkeyCMedia did for a book we worked on: http://www.redhotinternetpublicity.com/trailers/engaged.html

Here are some ways to make the most of your video:

1) Have you been YouTube'd? If you haven't this is the #1 place to load your book video.

2) Put your video on your own website, don't let a single visitor land on your site without getting the "touch and feel" of your book.

3) Send a sample of your book video to every media contact you pitch. Never let a press kit leave your office without a disc.

4) Got a social networking page? If you do (and you should) add the clip or a link to it on the page.

5) When you pitch the media, don't forget to insert a link to the trailer in your email. Don't send it as an attachment; chances are an overaggressive spam filter will have it for lunch.

6) Blog about it every chance you get. No, I'm not talking about repeating a blog over and over but blog on what success you've had thanks to your video. And oh, yes, add a link to the book video too.

7) Trying to get a signing but have been unsuccessful? Let your book speak for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you'll get a signing in the store.

8) Ready for your close-up? There's no quicker way to a potential producer's heart than through his eyes and ears. Seeing a book come to life can sometimes be a great way to sell someone on the concept of turning your book into a movie.

9) If you're doing a signing bring the book video to show while you're signing books. I've known authors who've done this and they sold almost twice as many books. The video really pulls in readers!

10) Just like you can tell a book by its cover, you can often tell a book video by its packaging. Get your CD cover professionally printed, don't skim on the first impression! In fact, why not have your video burned to a business card size cd that you can pop into the card slot of a presentation folder?

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit http://www.amarketingexpert.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Ideas... Articles... Books... The Power Of Words
Ideas..

Critical Overview Of The Most Popular Poker Books
There are literally thousands of poker books out there that talk about the best ways to become great at gambling It doesn't matter if it's blackjack, five card stud, Texas hold'em or any other poker games, there are several for each category

Controversy Strikes Well-known Diet Books
A Miami-lawyer, Miguel "Dr. Mickey" Suarez has published an e-book that challenges bestselling authors, such as The South Beach Diet. Dr. Mickey claims that three of the commented diet books are Dr. Atkins's younger siblings, and some menus (printed in The South Beach Diet and Sugar Busters! will force dieters to gain weight. The e-book touts The Mijas-Diet--generous in the best proteins, low glycemic carbohydrates, healthy fats (including salmon and olive oil), and different red wines. It proscribes sugar and TFA (trans fatty acids).

The Dufus Detective, a Free Online Entertainment Site, Puts the Comedy Back in Comic Books
Dufusdetective.com, a new comic book, is written for fans of both the comedy and detective genres. This bimonthly online publication applies cartoon effects to digital photos of live models to create a unique look. Each episode presents another mountain to climb for the intellectually challenged hero.

Top 10 Reasons to Use a Blog to Publish Your Ezine
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium.

Craps: Books for Beginners and Advanced Players
Considered complicated, Craps is anything but that. And, to break this notion, here are reviews of the top four books on craps.

Award-winning Graphic Designer Shares Her Secrets to Book Cover Design that Sells More Books
Karen Saunders, herself an award-winning book cover designer and owner of MacGraphics Services, has just posted another in a series of free design-it-yourself articles on her website. Half the battle in selling a book is getting someone to look at it. Saunders shows you how to accomplish this in her latest article, entitled "Design a Book Cover That Flies Off the Shelf." Saunders guides the self-published author through the basics of designing a book cover that not only gets picked up, but also gets sold. The article can be seen at http://buyappealmarketing.blogspot.com

Why Do We Publish?
WHY DO WE DO THIS?A major "character" in Mark Salzman's first autobiography is his father. Sometimes his father paints.

SourceBeat, the Digital Publisher of Books on Leading Open Source Technologies, Announces New Book Release on Java Portlet Technologies
Java Portlets 101, by Sunil Patil, fourth book in new '101' series.

An Evaluation Of The Top Network Marketing Magazines
Magazines, both online and in print, are resources that most professionals use to keep on top of the current trends in their particular fields. Marketing is no exception. There are many network marketing forums available to help the up and coming marketer learn tricks of the trade, get professional advice, and have a support system they can use to make things work.

E-Books & Electronic Publishing Drive Growth in the World Publishing Industry, According to a New Report by Global Industry Analysts
Internet, e-books, electronic editing, and emergence of online subscription business models have all irreversibly changed the publishing landscape. Technology innovation has helped publishers save time and money, and has afforded the flexibility to publish any type of information at the earliest with lesser turnaround time and minimal costs. Emergence of electronic commerce, and the ensuing efforts to digitalize publication has expedited the process of publishing virtually any kind of publishing material from newspapers to databases, in addition to reduction in cost of binding, distribution, printing, shipping and warehousing. On-line publishing is gaining in importance given the potential of this platform to reach wider audiences throughou...

Books to Briefcase - Consolidated Credit Counseling Services, Inc. Provides Money Management Tips to New Graduates
Most new grads will have to look for an apartment, possibly a car, and their first real job. Then six months after graduation most student loan repayments start. Talking about a juggling act and an introduction to managing money! Consolidated Credit Counseling Services offers advice.

Tom Clancy Audio Books - For More than the Blind
Tom Clancy audio books are rising in popularity and are being found not only in the large bookstores but also in libraries and smaller shops all round the country. In fact they are popular world wide in line with Clancy's ability to entertain universally.

Extend Your Books Life With a Sales Letter
Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down.

New suspense novel released by Publish America.
Author Ellen Holt has released a new suspense novel involving politics, oil drilling, the military, murder and a hurricane just to keep things hopping.