Articles About Books And Publishing

Michael Gerber Author Of E-Myth Books To Deliver Keynote Address At Infusion Software May 2007 Momentum Conference

Scottsdale, Ariz. (PRWeb) March 6, 2007 -- Infusion Software (www.infusionsoft.com), a leading provider of on-demand Customer Relationship Management (CRM) and marketing automation software for growing small businesses, today announced that globally recognized Michael Gerber, small business advocate and best-selling author of "The E-Myth Revisited," will deliver the keynote address at the company's Momentum Conference May 9-11, 2007. The conference will be held at the Scottsdale Plaza Resort in Scottsdale, Ariz.

Michael Gerber has spent his life understanding and improving the world of the Entrepreneur. He addresses business audiences worldwide reinforcing the importance of putting systems in place to help grow businesses.

"In considering our lineup for this conference, we sought a keynote speaker, with a strong following, who would interpret the importance of a good business foundation, and Michael Gerber met this criterion," said President Clate Mask of Infusion Software. "We're excited to have him at this event to inspire and share best practices when it comes to growing a successful business."

In its second year, Momentum 2007: "Accelerating Small Business Success" will focus on the importance of streamlining marketing efforts in order to increase overall business sales. The conference will be a meeting place and networking opportunity for small businesses that seek to improve their customer prospecting process; deepen relationships with existing customers; automate business processes; reduce overhead; and maximize revenue and profits. Tracks at the three-day conference will include:

-Automated Marketing and Advertising Tactics
-Proven E-Marketing Techniques and Best Practices
-Sales Force Management and Optimization
-Closed-Loop Lead Generation and Follow Up
-Affiliate Marketing and Execution
-Improved Billing and Reconciliation

Attendees will interact, learn and share ideas with experts and gurus including small business owners, entrepreneurs and marketers from across the world throughout the three-day event.

Space at Momentum 2007 is limited to 200 attendees. Early bird registration discounts and guaranteed hotel room rates are available until March 15th. More information on the conference can be found at www.momentum2007.com

Michael Gerber's well known entrepreneur website In The Dreaming Room® along with his blog can be accessed through www.inthedreamingroom.com

Members of the press may receive complimentary registration by contacting Celeste Johnson via e-mail or 602-258-0888.

About Infusion Software
Infusion Software is a business software provider that streamlines and improves the sales and marketing efforts of small businesses. Infusion's CRM products are designed specifically for the small business market and feature a more "Active" CRM functionality. Infusion's product line is unlike any other CRM solution on the market, giving a small business the ability to manage its entire sales and marketing process from end-to-end, including database management; lead generation; prospect and customer follow-up; email/voice/fax marketing; order processing and payment collection--all in a single powerful solution. Infusion's web-based application requires no large upfront fees or difficult setups. Founded in 2001, Infusion Software is a privately-held company headquartered in Arizona.

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