Articles About Books And Publishing

B2B Resources at CRM.Today.com Includes Books That Can Help Build CRM Strategy

(PRWeb) January 12, 2007 -- Implementing a customer relationship management (CRM) system can help businesses improve profitability and retain customers. "Selling to Win" by Richard Denny is one of many books available at business to business online resource CRMToday.com that can help companies develop a successful CRM strategy (http://www.crm2day.com/store/books/1050.php).

"Selling to Win" highlights the changes necessary to sell and win more business in an increasingly competitive environment. The book, written by a U.K. management expert, offers tips to help create a CRM strategy that will turn customers into ambassadors, beat the competition, and close a sale. Denny's book also suggests ways to get sales even if your service costs more than what competitors offer.

"CRM is a business approach that integrates people, processes and technology to maximize the relations of an organization with all types of customers. The true value of CRM is to transform strategy, operational processes and business functions in order to retain customers and increase customer loyalty and profitability," writes Aris Pantazopoulos, managing director and founder of CRMToday.com.

Business looking to benefit from CRM industry news will find a variety of helpful features at the books section of CRMToday.com (http://www.crm2day.com/store/books/). The site features reviews and the ability to purchase books. Visitors to the books section can also use the "Suggest a Book" feature to recommend customer relationship management books that they'd like to see highlighted. Business to business books and other resources can help companies choose the right CRM application for their industry with an eye toward future growth.

CRMToday.com provides business information, resources, and interactive tools that help companies improve their customer relationship management. Expert advice from industry professionals, company profiles, and other features make it easy for businesses to learn more about how customer relationships can shape a company's consumer loyalty.

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